SAUDI TOURISM LAUNCHES LATEST ‘SAUDI, WELCOME TO ARABIA’ CAMPAIGN STARRING LIONEL MESSI

“Go Over and above What You Think” invitations a world audience spanning two continents and many channels, to learn the delightfully unforeseen in Saudi
* International soccer icon and Saudi Tourism Ambassador, Lionel Messi troubles misconceptions in most recent world campaign
* Website visitors and locals encouraged to #ShareYourSaudi on social channels
* From assorted destinations, functions, enjoyment and trailblazing Saudi girls, the heat Saudi welcome and unmatched hospitality are visible throughout
* Marketing campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed at inspiring tourists to extend their horizons when selecting travel locations



Resource url